1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about how we handle your personal data when you use our website. Personal data includes all data that can personally identify you.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is [Shop Name]. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries sent to the controller). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser's address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

If you use our website purely for informational purposes, meaning you do not register or provide us with information in any other way, we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you accessed the site
Browser used
Operating system used
IP address used (if applicable: in anonymized form)
The processing is carried out in accordance with Article 6 (1) lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) COOKIES

To make your visit to our website more attractive and to enable the use of certain functions, we use cookies on various pages. These are small text files stored on your device. Some of the cookies we use are deleted after the end of your browser session (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed through cookies we implement, the processing is carried out either in accordance with Article 6 (1) lit. b GDPR for the execution of the contract or in accordance with Article 6 (1) lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly, efficient design of the site visit.

We may work with advertising partners who help us make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we cooperate with such advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the following sections.

Please note that you can set your browser to notify you when cookies are set and to allow you to decide individually whether to accept them or to exclude the acceptance of cookies for specific cases or generally. Every browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these settings for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/en/kb/enable-and-disable-cookies-website-preferences
Chrome: https://support.google.com/chrome/answer/95647?hl=en
Safari: https://support.apple.com/kb/ph21411?locale=en_US
Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please note that the functionality of our website may be limited if cookies are not accepted.

4) CONTACTING US

When you contact us (e.g., via contact form or email), personal data will be collected. The data collected in the case of a contact form is evident from the respective contact form. This data is stored and used exclusively for the purpose of responding to your inquiry or for contacting you and the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) DSGVO. If your inquiry aims at concluding a contract, the additional legal basis for the processing is Art. 6(1)(b) DSGVO. Your data will be deleted once your inquiry has been fully processed, provided the circumstances indicate that the matter has been conclusively clarified and there are no statutory retention obligations.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Art. 6(1)(b) DSGVO, personal data will continue to be collected and processed if you provide it to us for the purpose of executing a contract or when opening a customer account. The specific data collected is evident from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the address of the responsible party mentioned above. We store and use the data you provide for contract processing. After the complete execution of the contract or the deletion of your customer account, your data will be locked, taking into account tax and commercial law retention periods, and deleted after these periods, unless you have explicitly consented to further use of your data or if we reserve the right to legally permitted further use of data, which we will inform you of below.

6) USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Signing up for our email newsletter

If you sign up for our email newsletter, we will regularly send you information about our offers. The only required information for sending the newsletter is your email address. Any additional information is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter once you have explicitly confirmed that you consent to receiving newsletters. We will then send you a confirmation email asking you to confirm your subscription by clicking on a link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) DSGVO. When registering for the newsletter, we store your IP address, as recorded by the Internet service provider (ISP), and the date and time of registration to prevent misuse of your email address at a later date. The data we collect during newsletter registration is used solely for the purpose of promotional communication via the newsletter. You can unsubscribe from the newsletter at any time by using the link provided in the newsletter or by sending a message to the responsible party mentioned at the beginning. After unsubscribing, your email address will be deleted from our newsletter distribution list unless you have explicitly consented to further use of your data, or we reserve the right to use data beyond this, as permitted by law and about which we will inform you in this declaration.

6.2 Email newsletter to existing customers

If you provide us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. We do not need separate consent from you for this. The data processing is based solely on our legitimate interest in personalized direct marketing according to Art. 6(1)(f) DSGVO. If you initially objected to the use of your email address for this purpose, we will not send any mail. You have the right to object to the use of your email address for the aforementioned advertising purposes at any time with effect for the future by notifying the responsible party mentioned above. The only cost to you is the transmission cost according to the base rates. Upon receipt of your objection, we will immediately cease using your email address for advertising purposes.

7) DATA PROCESSING FOR ORDER HANDLING

7.1

The personal data we collect will be transmitted to the transport company commissioned with the delivery, as necessary for delivering the goods. We will also pass on your payment data to the credit institution commissioned with handling the payment if necessary for payment processing. If we use payment service providers, you will be explicitly informed of this below. The legal basis for the transfer of the data is Art. 6(1)(b) DSGVO.

7.2 Using Payment Service Providers (Payment Services)

Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we will pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer is made in accordance with Art. 6(1)(b) DSGVO and only to the extent necessary for payment processing.

PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be transferred to credit agencies based on PayPal’s legitimate interest in determining your creditworthiness under Art. 6(1)(f) DSGVO. The result of the credit check regarding the statistical probability of payment default is used by PayPal to decide whether to offer the respective payment method. Credit reports may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is one factor in the calculation of the score values. For more information on data protection, including the credit agencies used, please refer to PayPal’s Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

SOFORT
If you choose the "SOFORT" payment method, the payment will be processed by SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will pass on your information provided during the ordering process, along with information about your order, in accordance with Art. 6(1)(b) DSGVO. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is passed on solely for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary. Further information on SOFORT’s data protection can be found at: https://www.klarna.com/sofort/datenschutz.

8) CONTACT FOR REVIEW REMINDER

Own Review Reminder (Not Sent Through a Customer Review System)

We use your email address to send a one-time reminder to submit a review of your order for the review system we use, provided you have given us your express consent to do so during or after your order, in accordance with Art. 6 (1) lit. a GDPR. You can revoke your consent at any time by sending a message to the data controller.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution

Special additional customs clearance costs and/or import duties are not included in the price and are the responsibility of the customer.

On our website, so-called social plugins ("Plugins") of the social network Facebook are used, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To protect your data when visiting our website, these buttons are not fully integrated as plugins but are merely embedded using an HTML link. This method ensures that when you access a page of our website containing such buttons, no connection to Facebook's servers is established. If you click on the button, a new browser window opens, and the Facebook page is accessed, where you can interact with the plugins (possibly after entering your login details).

Facebook Inc., based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection standards applicable in the EU.

For details on the purpose and scope of data collection and further processing and use of the data by Facebook, as well as your rights and privacy settings, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php.

9.2 Google+ Plugins with Shariff Solution

On our website, so-called social plugins ("Plugins") of the social network Google+ are used, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To protect your data when visiting our website, these buttons are not fully integrated as plugins but are merely embedded using an HTML link. This method ensures that when you access a page of our website containing such buttons, no connection to Google+ servers is established. If you click on the button, a new browser window opens, and the Google+ page is accessed, where you can interact with the plugins (possibly after entering your login details).

Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection standards applicable in the EU.

For details on the purpose and scope of data collection and further processing and use of the data by Google, as well as your rights and privacy settings, please refer to Google’s privacy policy: https://www.google.com/intl/de/policies/privacy.

9.3 Instagram Plugin with Shariff Solution

On our website, so-called social plugins ("Plugins") of the online service Instagram are used, operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To protect your data when visiting our website, these buttons are not fully integrated as plugins but are merely embedded using an HTML link. This method ensures that when you access a page of our website containing such buttons, no connection to Instagram’s servers is established. If you click on the button, a new browser window opens, and the Instagram page is accessed, where you can interact with the plugins (possibly after entering your login details).

Instagram LLC, based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection standards applicable in the EU.

For details on the purpose and scope of data collection and further processing and use of the data by Instagram, as well as your rights and privacy settings, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/.

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display relevant ads to users, improve reports on campaign performance, or prevent a user from seeing the same ads multiple times. Using a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being shown multiple times. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) lit. f GDPR.

Additionally, DoubleClick can track conversions using cookie IDs related to ad requests. This occurs, for example, when a user sees a DoubleClick ad and later visits the advertiser's website using the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence over the scope and further use of the data collected by Google through this tool and inform you according to our current knowledge: By integrating DoubleClick, Google receives the information that you have accessed the relevant part of our internet presence or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered or logged in, it is possible that the provider may obtain and store your IP address.

If you wish to object to this tracking process, you can disable cookies for conversion tracking by configuring your browser to block cookies from the domain www.googleadservices.com: https://www.google.de/settings/ads. This setting will be deleted when you delete your cookies. Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to learn about cookie settings and make the appropriate adjustments. Finally, you can configure your browser to inform you about the setting of cookies and allow you to decide whether to accept them individually or to block the acceptance of cookies in certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.

Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection standards applicable in the EU.

For more information about DoubleClick by Google’s privacy policy, please visit: https://www.google.de/policies/privacy.

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, the conversion tracking of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). We can determine the success of individual advertising measures in relation to the data of the advertising campaigns. We pursue the interest of showing you ads that are of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on a Google AdWords ad. Cookies are small text files stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot, therefore, be tracked across the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users.

If you do not wish to participate in tracking, you can block this usage by disabling the Google conversion tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6 (1) lit. f GDPR.

Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection standards applicable in the EU.

For more information about Google's privacy policy, please visit: https://www.google.de/policies/privacy.

You can permanently deactivate cookies for ad preferences by configuring your browser software to prevent cookies or by downloading and installing the browser plugin available under the following link: https://www.google.com/settings/ads/plugin?hl=de.

Please note that certain features of this website may not function properly or may only be available to a limited extent if you have disabled the use of cookies.
WEB ANALYSIS SERVICES
Google (Universal) Analytics

This website uses Google Analytics, a web analysis service provided by Google LLC, to analyze website usage. Google Analytics uses cookies to collect data on user behavior and transfers this data to servers in the USA. However, the IP address is anonymized to prevent direct identification of individuals. The website analysis serves the purpose of optimization and statistical evaluation and is based on legitimate interest according to Art. 6 para. 1 lit. f GDPR.

Data collection can be prevented by installing a browser plugin (https://tools.google.com/dlpage/gaoptout?hl=en) or by setting an opt-out cookie. More information about the functionality of Google Analytics and the privacy policy can be found here: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376.

RETARGETING/REMARKETING/RECOMMENDATION ADVERTISING
Facebook Custom Audience via the Pixel Method

With the Facebook Pixel, we can track how users interact with Facebook ads to optimize the efficiency of our campaigns. The data collected is anonymous but processed by Facebook for its own advertising purposes. This is done only with the express consent of the user in accordance with Art. 6 para. 1 lit. a GDPR.

Google AdWords Remarketing

We use Google AdWords Remarketing to show you interest-based ads. This function is based on cookies and pseudonymous cookie IDs. You can disable this data collection via a browser plugin (https://www.google.com/settings/ads/onweb/) or adjust your cookie settings.

RIGHTS OF THE DATA SUBJECT
According to the GDPR, you have extensive rights regarding the processing of your personal data. These include, among others, the right to access, rectify, delete, restrict processing, and object to the processing of your data. You also have the right to withdraw any consent given at any time.

You can object to the processing of your data for direct marketing purposes at any time, and we will stop this processing.

DURATION OF STORAGE OF PERSONAL DATA
The retention period for personal data is determined by statutory retention periods. After these periods expire, the data will be deleted unless there is a legitimate interest in further storage.